BOOK DESIGN
CONCEPT / ART DIRECTION / DESIGN
LAYOUT / TYPOGRAPHY
Spearheading the development of a groundbreaking design and concept for GO!, the book that redefined the transport encyclopedia. I delivered the initial concept and worked with the production team to introduce a new format and innovative approach to a traditional subject. This project involved commissioning and coordinating photographers, illustrators, and designers from around the globe, ensuring a dynamic and visually engaging final product.
Introducing the concept of stunning fold-out inserts showcasing specially commissioned exploded photography, offering a fresh and exciting approach to transport design. This innovative idea reveals every intricate detail of a classic car, motorbike, mountain bike, airplane, and yacht, allowing readers to explore the mechanics and structure like never before.
Commissioning local photographers to capture an authentic and genuine tone in the imagery.